Father’s Day is about showing our dads how much we appreciate all that they do for us. According to the National Retail Federation, the average consumer plans on spending about $117.14 on dad this year, which is up 10% from 2011. While the economy still tends to spend about $35.36 more on Mom, spending on Dad is expected to increase as they take on more of the household duties.
Now more than ever, young people are waiting until they’re established before becoming parents. The average age of a new father is 32. Another trend that is on the rise is the amount of men who opt to take parental leave in the first year of the children’s lives, as it makes more sense for the higher earner to keep earning. Either way, there has been a reported 4% increase in the amount of men helping out with housework and diaper duties. This not only helps lighten the load of the working mother, it helps fathers bond with their children from an earlier age. He might not have given birth, but the modern dad surely deserves a little bump-up in the Father’s Day spending department.
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